lauren
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Roy –
I see your point that the ‘base price’ of a rod is effectively doubled before sale to a customer. If the warranty is built into the ‘base price’ then that would appear to make the total cost of the warranty double. But I do think the manufacturers and retailers are a bit more sophisticated than that. I know enough fly shop owners to know for certain that no one is getting rich in that business; the market has tuned the price anglers will pay pretty well. While a greater proportion of the total price flows to the retailer than to the manufacturer, that doesn’t necessarily mean that reducing the ‘base price’ by cutting out the warranty would cut your hypothethical $150 off. The retailers would probably still insist on taking the profit they already take; thus the percentages would change (the rod price would drop and the manufacturer would get only, say, 35% of MSRP while the retailer would still get his old profit, expressed as a higher percentage, like 65% MSRP). Do you follow me? I am admittedly not a financial writer.
Biggest problem with having this discussion is that none of us (well, no one who is free to comment) has access to any of the manufacturers’ numbers.
Zach
Before I posted this thread, I wondered if it was even a topic that would get any traction. Every time I check back, I’m blown away again! Some really amazing shots. IA Photographers = exceptionally talented.
