LOL Will (and welcome back btw). You are spot on in your observation. Actually DK has asked for a reshoot with real life tying situations and also outside river shots showing the ruggedness of the products. Finding the right combo of art direction, marketing, advertising, and technical photography is always challenging. I chose to shoot the technical side of the product up close like medical grade equipment because that is the one thing missing when we go to Internet and shop for vises. Guys want to see the quality before they buy. However the messy desk real life marketing shot is what gets the emotional trigger to look in the first place. So we are shooting both sequences.