So funny to see all the posts on this, no need to get up in arms about an article.
A comment was made about being an educated consumer and that’s all this boils down to. Comparisons can be made against cars too. Chevy ZR1 is faster than a Porsche 911 Turbo but I would still take one hands down over the Chevy, even with the price tag difference. Different craftsmanship, heritage, etc… I for one got a BIIIx last year, 5WT, and love it! But I also love my 3WT TFO rod, both very different rods.
It is a fun article to read and at the end of the day to each his own as long as we are out there wetting lines 😉