Wow – Those AEG Guys Know How to Market
- This topic has 31 replies, 20 voices, and was last updated Apr 7, 2008 at 6:48 pm by
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Ryan Davey is no longer with AEG.
Not sure what happened but was told by AEG that they have parted ways.Hey Mike –
We were fishing, in that picture, in the snow and crud because that’s when that particular river fishes best. As far as setting up marketing-style shot goes, yes, I will freely admit to doing that. I take your point but I think your original feeling is also fair – high-end manufacturer’s gear allows us to best the elements and keep doing what we would otherwise be unable to do. In a day and age when most of us are cooped up in an office and don’t necessarily get to choose when our outdoor time will be, I think it’s important to be able to fish in terrible conditions.
Zach
Agreed, and I am greatful for breathable, waterproof, technical clothing, etc… it lets me fish when the others are home infrount of the fire… but I really should spend time with mates…
and, have you researched the older clothing, really interesting to see what did what and how… untreated wool, was used by fishermen, as it was pretty waterproof, and knitted correctly would keep the wearer dry all day…
and BTW, great picture, love the colors…
Ryan Davey is no longer with AEG.
Not sure what happened but was told by AEG that they have parted ways.Dang, that is strange.
Cost effective rod? Thats rod is out of my price range, maybe I’m more hardcore than they are. I’ll just press play on my ipod and listen to thrash while I fish. ;D
http://society6.com/grainfarmer Fly Fishing and Landscape open edition Photography prints.
http://grainfarmer.vsco.co/ iPhone photos
http://instagram.com/chad_simcox InstagramFrom a marketing student’s perspective, this is a fascinating thread. I think you guys have made some really insightful points, points that I’d imagine the guys who designed that ad would love to hear.
In the world of outdoor sports, it ultimately comes down to aspirational marketing. We all have an image that we aspire to. Even those who claim to “march to their own drummer” are a segment that marketers can try to reach. We purchase products and services that we believe attach us to that image (at least to some degree). In his writing, Geirach isn’t big on fancy stuff or “sex appeal,” and yet he builds a pretty attractive image around that notion, as evidenced by the success of his books.
As Zach pointed out, for many of us the image is admittedly unattainable. Still, we get some enjoyment out of being tied to it in some form or fashion. As stated before in this forum, Orvis has been a master at building image appeal. If you really break it down, what AEG/Loop and Orvis are trying to do with their marketing is actually pretty similar.
JL
Three marketers left at dawn to search for my soul but only two returned. One took up finger-painting and would never speak another word for as long as he lived while the other invented TIVO just before turning himself in to the police for a crime he hadn’t yet committed.
(this story will be continued in another, undisclosed, thread at an undisclosed time so stay tuned)
From a marketing student’s perspective, this is a fascinating thread. I think you guys have made some really insightful points, points that I’d imagine the guys who designed that ad would love to hear.
In the world of outdoor sports, it ultimately comes down to aspirational marketing. We all have an image that we aspire to. Even those who claim to “march to their own drummer” are a segment that marketers can try to reach. We purchase products and services that we believe attach us to that image (at least to some degree). In his writing, Geirach isn’t big on fancy stuff or “sex appeal,” and yet he builds a pretty attractive image around that notion, as evidenced by the success of his books.
As Zach pointed out, for many of us the image is admittedly unattainable. Still, we get some enjoyment out of being tied to it in some form or fashion. As stated before in this forum, Orvis has been a master at building image appeal. If you really break it down, what AEG/Loop and Orvis are trying to do with their marketing is actually pretty similar.
I love looking at what marketing is about…
Sales and Marketing specialist in the Information Technologies field, me, that is…
Few people know that until quite recently car manufactures adverts were not “really” intended to sell cars, but were more to reassure the recent purchaser of a car, that he/she had bought the right product… this was to create a brand loyal customer, who would not bad mouth the brand, and hopefully re purchase it latter. There were a few exceptions to the rule, but by-and-large, that was there intension…
Look at a few of the tag lines…
“Everything keeps going right, Toyota”
“… Sunny Skies and Chevrolet”I don’t know what your were, as they were country specific.
Back to fishing, I like the idea of fishing in the snow, sleet, pounding rain, etc… but know that where I live, it will seldom happen, also, when push came to shove, I doubt that I would… however; I own the right kit for it. And would love the photo opportunity it presents.
We all need to aspire to something, if aspiring to be an Alaskan Guide is for you, look no feather that the Simms Catalogue… I you want to catch fish???
Lastly, it is seldom about the fish, and more about the fishing… so what does fishing mean to you…
Me =
The thought that your trophy 14 inch fish is just around the next corner or that the black eagles, that have been stalking you for the last hour, might put on a display. Or the Lammergeyer, that has been circling might drop in for a closer look, or that I might stumble across the spoor of a Karakul or an Otter. The thought that it is not the fish, nor the fishing, not even the idea that a fish might rise, but purely in “the being there”, that makes it what it is… I am not a fisherman, I am a mountain wanderer, that fact that I wander along some remote streams making some rudimentary gestures with a fly rod, makes me a fisherman…
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