Would like some of your thoughts

[Ben Cochran]

Sorry for being absent for so long, been a busy lil puppy lately and have so much going on that I have to schedule time to breath correctly. 🙂

If you don’t mind and have the time, I would like your thoughts on this image, mostly in the realm of a marketing survey on what message the image convey’s, if any, to you. This is my first contracted national account, as the agency, as well as functioning in the roll of CD, AD, GA and photographer, in essence; the preverbal one man show… 🙂

Everything in the image has a purpose and was shot in particular ways for a reason, needless to say, I am not concerned about what my perception of it is, as much as I am more curious about the viewers perception. It is a marketing piece and will be run full page with title & logo at top with font text under the model platform. I didn’t want to add the text now, as if the image does not convey the message, without text, then I need to go back and rethink it some. Also, there is a 1/4″ bleed on the 3 cut sides.

I hope that it at least conveys that it is a marketing piece in the healthcare sector.  😉

Thanks in advance for any comments. 🙂

[kurt budliger]

Cool shot, well crafted.

[kendal larson]

Well – I’m very curious – the two models seem to have conflicted expressions on their face; hers seems to almost be malevolent (…or at least it doesn’t have the soft expression of concern), while his is mixed – not sure if he’s amused or concerned.

I’m very curious – can’t wait to see the full piece Ben. I suspect the language will clear up any ambiguities I see.

…and glad to hear you’re busy!

[david king]

Nice shot! I can see a headline like “Healthcare Its In Your Hands”. The lighting is really smooth but a hair light on a boom would have added some more depth.

[David Anderson]

Ben, I’m not a fan of all the black in the shot and years of magazine shooting has left me with the impression that art directors are not a fan of it either.
Would that be different where, and who your shooting for ?

www.dsaphoto.com

A picture is thousand words that takes less than a second while a thousand words is a picture that takes a month.

[Bob Riggins]

Well – I’m very curious – the two models seem to have conflicted expressions on their face; hers seems to almost be malevolent (…or at least it doesn’t have the soft expression of concern), while his is mixed – not sure if he’s amused or concerned.
Kendal

Very observant.

[kendal larson]

heh – he’s copping a “slider.”

[Ben Cochran]

Thanks everyone and sorry for the delay in getting back. Was up in PA for a few days and swamped on return. I really do appreciate your time in sharing your thoughts and impressions. The client has already approved it so, after some minor adjustment’s/cleanup, add the title and the text lead lines, it will run.

The image is “suppose” to be suggestive of a couple researching and studying a facility in an attempt to asses the level of care for a loved one that they have to have transferred to post acute care. The original intent was upper management observing the quality of care at one of their facilitates with the women representing the patient care and the man evaluating the best business practice for overseeing all of the patients needs. As I stated before, my perception does not count as it is the viewer’s perception, thanks to viewer’s comments, I see that it delivers on both counts—and this truly is what matters most.

On the technical side, the reason for no hair lights, backlight, or rim light is due to the principal of not taking away from the intended focal point; what the couple is looking at. ON the same note, I wanted to go with the concept of a couple evaluating the facility and the darkness represents how empty this feeling can be for families. I wanted the light to be shared so that it looks like hope and relief. Shot it with 6 SB200’s overhead and bounced as a kicker off of the white foam board.

David A, I am very fortunate on this as it is commercial and I was the AD for it as well. I do know what you mean about magazine AD’s and submissions though so, that was a consideration but fortunately the client decided to break the typical script as well. On a side, I am one of those nocturnal critters that loves the dark side anyway, just don’t get to do it much on assignment work.

David K. you are very close on the headline as one of the lead lines is; “What you need to know about Post Acute Healthcare”

I have some contorting to do to this but thought that I would share a close up of the Ward, if anyone is interested in dissecting it further. I know about the Geri Chair looking like a wheelbarrow but I have to use it, as that is the means for transporting vent patients and a means of getting them out of the bed, so that they can also participate in activities.

Thanks again everyone as it did and does help me a lot!

[John Bennett]

Its funny once I rad David Ks response the light went off.

[Neal Osborn]

I am one of those nocturnal critters that loves the dark side anyway

LMAO, you finally admitted it in public Ben.

[Author]

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