First of all, content is king. I don’t care what you put on the cover. I used to read Field & Stream ages ago when I still hunted. I’m too old to drag deer out of the woods, not a moral thing. Every year they had the same lame article on how to field dress a deer. Boring.
FF mag has had grip ‘n grin photos on their cover for ages (air-boarding for trout) and their magazine is tanking. My last offer from them was $9 for a year’s subscription, obviously to attract advertisers. I canceled after the year. No content.
On the other hand, there are numerous on-line ff magazines with beautiful images and great content. So like newspapers, magazines are fading into the sunset, or are we looking at a new sunrise? When can I get something cool on kindle?