Hey Zach,
Offered with the caveat that I haven’t had that many boats, or even with them gone through a very sophisticated prop selection process.
That said, if you buy a package (boat & engine) from a dealer, they usually have worked with the makers of both to put on a prop (or offer a couple of choices) that optimize pitch and diameter for running the engine in its RPM power/economy band for your uses. Lacking that, some dealers will let you test/swap props to find the one you like best (and assuming you don’t damage the prop) for your package/uses.
There are always compromises, spinning up fast vs economy causing, etc. Not sure it’s that big a deal on relatively low HP engines, within reason. There are plenty of on-line articles from various prop makers, boating mags, etc. with general information. But hull manufacturer should be the first to ask about prop for a specific model and engine make/HP.
And don’t forget material: aluminum vs. stainless.
Buzz