Catalogs
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As per usual for this time of year the new catalogs come out. I just took a look at the Scott and Winston catalogs and what a interesting contrast they are. I like both companies and own rods from each but if I were making a decision on what company based on branding and image the clear winner would be Winston. The design, message and photography is iconic and memorable.
I always enjoyed the Scott catalog because of the photography, the design has alway been average. The images from Val Atkinson and Brian O’Keefe carried the catalog and were alway “Poster Worthy”, iconic and memorable and they are sorely missed.
I doubt if a dollar of hard cash was paid for any of the images in the catalog except the product photography. The images come from their reps, guide pros and people otherwise associated with the company and it shows.
There are a lot advertising agencies and photographers creating cool edgy hook and bullet images that build strong brand identity, use them.
Download the Winston Catalog from their site http://www.winstonrods.com/
Scott dosen’t have a PDF download yet.
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