Instead of screening over the product try either masking it to make it pop a little more or change the screen to multiply. Mask out the texture to get the detail and contrast of the reel. It is a good direction but make the product shine like they said. The balance is a little off from top to bottom (a little to much space on the bottom and the reflection looks off) ALSO, what color is the reel? that is another selling point.
Another thought is to darken the whole thing to give it an “Edgier” feel. I had an old creative director who use to see stuff like this and say “Are you selling Panties? – Make a Man want it.”
It is the right direction