interesting look into what the future may bring

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  • #8322
    Avatar photoChad Simcox
    Member

    Check out this interesting look into what digital magazines may become. I don’t see this being the main form of delivery within 5 years, but it is cool to see where things will likely go.

    http://vimeo.com/8217311

    The problem is that it requires readers to be device based. And if there isn’t a standardization of devices, then it’s going to be hard for an industry to shift. I do like where they are going, but I know the printing industry in America is hurting. A lot is already outsourced to overseas. I’d hate to see more job loss due to this technology.
    Photography rights classifications will have to change as well. Will we still be concerned with 1/4, 1/2 or full page licensing? What will pricing be based off of? Location in article? Not to mention that back issues will likely have an unlimited shelf life for new viewers/readers. So for an advertiser will you grant them a 3 month license, but allow the image to run in the back issues for longer? I guess thats how it works now, but this seems quite a bit different to me.

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    #70416
    Avatar photoJohn Bennett
    Member

    No idea how pricing might work for images/articles.

    Most magazines buy one time first serial rights. So the issue runs and then a month or quarter later its off the shelf and the images/articles only rarely get a reprint. As an originator you are then free to try and resell the same image/article (albeit very hard). So your right in that shelf lives might be indefinate.

    Maybe it moves to some type of royalty based on the number of DLs…

    With regards to comp I would think it would be structured much like it is today where its dependant on sizing from postage stamp, insert 1/4, 1/2 full TOC, dd truck/cover…no way to know for sure.

    What would/will give me cause for concern is potential for copyright infringment. Where today all our 1024 x750s or 800 x 500s images in gallleries are totally unuseable for print where they want to be able to print at a minimum of 8.5 x 11 300dpi.. Someone could rip images and submit them as their own. Publishers wont need full res files anymore.

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