Podcast: The Maine Way – L.L.Bean’s Mac McKeever

[Zach Matthews]

L.L. Bean is one of the largest outdoor companies in the world, but when it comes to fly-fishing, they try to act like a small start up. And with abundant hunting and fishing opportunities right out the back door of their Freeport, Maine, headquarters, it’s amazing these guys get anything done at all. Sometimes being a large catalog company can create head-scratching conundrums (like wondering whether you’re asking enough for your products). At the end of the day, though, there’s a reason for the company’s 100 years of success: old-fashioned quality.

[Author]

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